Markwell

Give Google accurate product details, kept right automatically.

Markwell is a Shopify app that adds structured data to your store, so Google can show your price, stock, ratings, shipping and returns with your products.

Coming soon to the Shopify App Store. 14-day free trial, no code changes.

What Markwell does

Structured data is the information search engines read to understand a product page. Most stores send Google an incomplete or duplicated version. Markwell sends one accurate version.

Every product, every variant

Prices, sale prices, stock, sizes and colours, barcodes and brand, set up the way Google's merchant listings expect.

Built live from Shopify

Read from your Shopify data each time a page loads, so a price change or a sell-out shows up straight away. Nothing to sync.

One clean version

Your theme and some apps add their own product markup. Markwell removes the duplicates, so Google sees one version, with no theme edits.

Shipping and returns

Add your delivery cost, delivery time and returns window once. Google may show them alongside your products.

Review stars

Uses the ratings your review app saves to Shopify, including Judge.me, Okendo, Loox and Reviews.io, and stops using them if the review app is removed.

Tells you if it stops

A daily check emails you if Markwell is switched off in your live theme, for example after you publish a new theme.

How it works

Set up takes a few minutes. After that there's nothing to maintain.

  1. Install from the App StoreMarkwell asks only to read your products and theme.
  2. Turn it on in your themeOne click opens your theme editor with Markwell switched on. Save, and it's live.
  3. Add shipping and returnsOptional. Enter your rates and returns window so they match what customers actually get.
  4. Check it in GoogleOpen Google's Rich Results Test from the app to see what Google reads.

Pricing

One plan with everything included. No product limits.

US$12 per month, or US$120 per year
  • All products and variants, any catalogue size
  • Shipping and returns details
  • Review ratings from your review app
  • Duplicate markup removed automatically
  • Daily check with email alerts
  • 14-day free trial; yearly plans refundable within 30 days

Good to know

Does it slow my store down?
Markwell's markup is built into the page by Shopify, with no extra requests to other servers.

Will Google show rich results for my products?
Google decides what to show and when. Markwell makes sure what Google reads is complete and accurate.

Which stores does it work with?
Any Shopify store using an Online Store theme. It doesn't work with headless storefronts.

Questions?
Email hello@markwellhq.com.